Images needed:
- Cover image (marcus)
- Something for our problem (sophie)
- Strategy pyramid (marcus)
- Idea one, helping for life (lani)
- Idea two (marcus)
- Target audience- elderly Lani (glasses , wheelchair , flowers)
- Target audience- kids (Sophie)
- Humour (sophie)
- Rebrand(Lani)
Provide education around technology for children and elderly
Helping to facilitate / translate the use of digital technology
Elderly making lifestyle/ culture change, easing them into a digital culture and lifestyle
Helping elderly transition into a digital landscape
Humanise technology for elderly
Helping elderly transition into a digital lifestyle
Build an elderly digital culture
Digital native and digital immigrant
Mentorship not membership
AT&T guarantees you a lifetime of technological support.
"screen wise helping people thrive and survive in the digital age
The reason for insight:
Elderly don't trust payment methods online and although they have access to online shopping they don’t feel as though they are being catered to.
Elderly in New Zealand using social media to connect with families. (nearly ¼ of NZ elderly were using social media sites in 2012)
Our world is becoming more and more digitally orientated, and not knowing how to use technology will hinder people’s job opportunities
Applied service design solutions
Elderly online shopping
Tensions:
Want old people to connect but children not to overuse technology
Be fun but not too child-like
Children want to engage but elderly to trust
Some people have many devices vs some don’t own any
Target Audience:
School Children (Primary/ Intermediate)
Spend each day in a learning environment
Are digital natives.
Use technology for fun (games) and entertainment (video, music), connecting with friends, education (eg: Mathletics)
Like to keep up to date with the latest technology to fit in
Like to give technology a go, and to be able to do it on their own (be independent)
Elderly (65+)
Grew up without modern day technology and have already been through their education
Currently in a technology immersed environment but are not digital natives
Want technology to be updated - keep connected to family, for news and weather
Want to know ‘how to’, so they can do it themselves and feel independent
Are ageing and therefore their health (including vision and hearing) is deteriorating
What do they not know?
Elderly:
Tech etiquette (particularly social media)
How to use new devices or programmes
More functions on their devices
That many of the things they do can be accomplished more simply through technology (eg: online mail)
Connections between different devices/ forms of technology (eg: saving things to the cloud)
Children:
More complex technology such as applications
How to keep safe online
- Identifying what is real and what is fake (photoshopping, superficial lives etc)
- Digital privacy
How important it is to know how to use technology for the benefit of their futures
Best research methods (for school projects etc)
Tech overuse, too much screen time and the impact on health
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