Thursday, 25 May 2017
Monday, 27 March 2017
Feedback from Mock Presentation
Feedback:
- Parents may disagree with their kids being taught about technology
- If the tech that's being taught is applicable (e.g. coding) then it's useful and has a strong backing
- Would need to come from the Government though, not through a brand- for things to be taught through schools, it needs to come through the ministry of education.
- NZ don't really do corporate sponsorship for education. Could it be an outside of school initiative e.g.: after school programme, holiday programme
- Something like Harold the Giraffe
- Feedback from someone who works at an after school programme who teaches these things like photoshop: there is a massive audience for it
they struggle with funding but are currently working with unicef
it's definitely a viable thing!
- The feedback convo has sort of left out the old people. Perhaps we pitch it with a demographic focus on kids but mention the old people too
- Focussing on kids is perfect because going through kids means that it goes to the parents -eg home in their school bag (a huge group of people). From a business point of view it is great
- Partnerships are a great idea, endorsements
- Get one thing right
- presentation was a little bit backwards. Don't lead with the young people vs old people, that's a manifestation of something. Start with the essence instead
- Our essence was bringing humanity back to technology, or making technology fun. Put this at the top of the pyramid and lead with that and say "this is what we want to do..."
- "we see this thing that technology is big and scary", Leave aside who you're talking to. "we are the company that is bringing back the human to technology.
- Strategy part is going through schools
- Including old people is very strong, because the demographic is huge and ever growing, so knowing how we will deal with that is important
- What does bringing humanity back to technology mean? well for this audience it means this and for this audience it means this
- Old people end = pure numbers, so much potential
- young people end = they will turn into customers later on
- AT&T could say we are going to do free telecommunications for every school in NZ. The Govt will say yes
- Parents may disagree with their kids being taught about technology
- If the tech that's being taught is applicable (e.g. coding) then it's useful and has a strong backing
- Would need to come from the Government though, not through a brand- for things to be taught through schools, it needs to come through the ministry of education.
- NZ don't really do corporate sponsorship for education. Could it be an outside of school initiative e.g.: after school programme, holiday programme
- Something like Harold the Giraffe
- Feedback from someone who works at an after school programme who teaches these things like photoshop: there is a massive audience for it
they struggle with funding but are currently working with unicef
it's definitely a viable thing!
- The feedback convo has sort of left out the old people. Perhaps we pitch it with a demographic focus on kids but mention the old people too
- Focussing on kids is perfect because going through kids means that it goes to the parents -eg home in their school bag (a huge group of people). From a business point of view it is great
- Partnerships are a great idea, endorsements
- Get one thing right
- presentation was a little bit backwards. Don't lead with the young people vs old people, that's a manifestation of something. Start with the essence instead
- Our essence was bringing humanity back to technology, or making technology fun. Put this at the top of the pyramid and lead with that and say "this is what we want to do..."
- "we see this thing that technology is big and scary", Leave aside who you're talking to. "we are the company that is bringing back the human to technology.
- Strategy part is going through schools
- Including old people is very strong, because the demographic is huge and ever growing, so knowing how we will deal with that is important
- What does bringing humanity back to technology mean? well for this audience it means this and for this audience it means this
- Old people end = pure numbers, so much potential
- young people end = they will turn into customers later on
- AT&T could say we are going to do free telecommunications for every school in NZ. The Govt will say yes
Wednesday, 22 March 2017
Note taking
Images needed:
- Cover image (marcus)
- Something for our problem (sophie)
- Strategy pyramid (marcus)
- Idea one, helping for life (lani)
- Idea two (marcus)
- Target audience- elderly Lani (glasses , wheelchair , flowers)
- Target audience- kids (Sophie)
- Humour (sophie)
- Rebrand(Lani)
Provide education around technology for children and elderly
Helping to facilitate / translate the use of digital technology
Elderly making lifestyle/ culture change, easing them into a digital culture and lifestyle
Helping elderly transition into a digital landscape
Humanise technology for elderly
Helping elderly transition into a digital lifestyle
Build an elderly digital culture
Digital native and digital immigrant
Mentorship not membership
AT&T guarantees you a lifetime of technological support.
"screen wise helping people thrive and survive in the digital age
The reason for insight:
Elderly don't trust payment methods online and although they have access to online shopping they don’t feel as though they are being catered to.
Elderly in New Zealand using social media to connect with families. (nearly ¼ of NZ elderly were using social media sites in 2012)
Our world is becoming more and more digitally orientated, and not knowing how to use technology will hinder people’s job opportunities
Applied service design solutions
Elderly online shopping
Tensions:
Want old people to connect but children not to overuse technology
Be fun but not too child-like
Children want to engage but elderly to trust
Some people have many devices vs some don’t own any
Target Audience:
School Children (Primary/ Intermediate)
Spend each day in a learning environment
Are digital natives.
Use technology for fun (games) and entertainment (video, music), connecting with friends, education (eg: Mathletics)
Like to keep up to date with the latest technology to fit in
Like to give technology a go, and to be able to do it on their own (be independent)
Elderly (65+)
Grew up without modern day technology and have already been through their education
Currently in a technology immersed environment but are not digital natives
Want technology to be updated - keep connected to family, for news and weather
Want to know ‘how to’, so they can do it themselves and feel independent
Are ageing and therefore their health (including vision and hearing) is deteriorating
What do they not know?
Elderly:
Tech etiquette (particularly social media)
How to use new devices or programmes
More functions on their devices
That many of the things they do can be accomplished more simply through technology (eg: online mail)
Connections between different devices/ forms of technology (eg: saving things to the cloud)
Children:
More complex technology such as applications
How to keep safe online
- Identifying what is real and what is fake (photoshopping, superficial lives etc)
- Digital privacy
How important it is to know how to use technology for the benefit of their futures
Best research methods (for school projects etc)
Tech overuse, too much screen time and the impact on health
Tuesday, 21 March 2017
'elderly'
Most developed world countries have accepted the chronological age of 65 years as a definition of 'elderly' or older person
http://www.who.int/healthinfo/survey/ageingdefnolder/en/
http://www.who.int/healthinfo/survey/ageingdefnolder/en/
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